FIVE KEYS TO PRACTICE EXCELLENCE
Innovation and sincerity drive the success of Animal General. Owner Dr. Paul Howell and Practice Administrator Karen Heidgerd credit these traits:
Patients are paramount
"Every decision comes down to what's best for the patient," Dr Howell says. This includes twenty-four-hour nursing care, 4.4 staff members per doctor, and veterinarians with internships and advanced training.Being creative
"Puppy play groups, geriatric care, and grievance counseling are just some of products of our brainstorming," says Heidgerd. "This makes our work fun." And these are only part of what Animal General has incorporated as a total care package.Nurturing employees
"You must promote employees' growth, celebrate their diversity, pay them well, and encourage them to take risks," Dr. Howell says.Offering exceptional service
Clients appreciate friendly and caring staff members, prompt response after hours, and meticulous, timely follow-up calls for clinical problems. Animal General does not "over-schedule," and thus each patient receives at least 30 minutes with a doctor.Caring for the practice culture
Dr. Howell and Heidgerd have identified the above core values that make up the 'soul' of the practice. These two innovators support this excellent foundation of veterinary services - consisting of a fine organization of people who work as a team-community and up-to-date services - with a deeply-felt, practical, and holistic philosophy.
[ Excerpted from article in Veterinary Economics,
Dec 1999. ]





